Ludacris

to NEWS

to Rider Profile

HipHop giant Ludacris (www.ludacris.net), the multi platinum artist and film
star of '2Fast 2Furious' and soon to be released 'Hustle & Flow' has expanded his empire and moved into MotoGP with his label DTP (Disturbing Tha Peace) backing the Blata WCM Team. The DTP label includes Ludacris and other artists including I-20, Shawnna, Lil' Fate, Tity Boi and Jay Cee who will become regulars trackside.

"It is a huge thing for our team and the sport, "said Pavel Blata. "It adds
a very important new dimension to what we are doing. Our entry into MotoGP is a vital step in us becoming a major motorcycle manufacturer
and the potential that this partnership with Ludacris and DTP offers is another
very valuable step in the same direction."

Ludacris and his label Disturbing Tha Peace (DTP) is backing the underdog,
they believe the V6 project has a long way to go and they have admire their
ambition. The team a heritage of results at World Championship level and
we think this is the start of something big. Hopefully over the next few
seasons they'll get better data on the V6 and turn that into results. Ludacris
and DTP will definitely be involved with the team at ground level and certainly
bring some glamour to the squad.

Blata, based in Blansko in the Czech Republic is a world famous producer
of pocket bikes, the mini motorcycles becoming the rage the world over. The
company is expanding into production of full size motorcycles. Blata's partnership with World Championship Motorsports has created the Blata-WCM MotoGP team.

They will contest this year's Motorcycle World Championship on the 990cc
320kph Blata V6 with offical riders: James Ellison (GBR) and Franco Battaini (ITA).

"It is great for all of us and adds another stellar dimension to our sport,"
added Peter Clifford, WCM's director of racing. "The addition of the enthusiasm that Ludacris and DTP brings to the project is hugely valuable. We have a tremendously exciting sport that has huge world wide appeal and we are committed to getting to the top, it is going to be a thrilling ride."

A spokesman for Shoutingdog.com, the Sports Marketing agency behind the Blata-WCM and Ludacris DTP partnership said: "We are proud to be involved in bringing the two together. It is important to back the smaller teams as they try to compete against the major factories. Smaller teams do this not by copying technology but by trying to revolutionize what they can to get a competitive edge. The V6 project is a unique and remarkable challenge that in time could pay off. We know there's a big challenge ahead, but we are confident that the 2005 season will be positive in making the breakthroughs they need to race at the highest level and get some results down the line. When they arrive in the paddock things are going to change, it will be fun! The music industry already has a strong racing sub-culture so I think this will be a huge success all round, along with our US partner, Elusive Inc, we have broken new ground in the MotoGP world by bringing both Entertainment and Motorsport together and truly creating 'Lifestyle'."